UCLA Athletic Department financials disappoint under athletic director Dan Guerrero.
To appreciate what is at stake for UCLA football this season: people need to focus deeper into the culture of UCLA athletics rather than just looking at simple W-L record of Rick Neuheisel.
As the recent USA Today data shows, the D-1 schools with leading Football programs outperform their peers with leading Basketball programs in term of attracting Donor revenue.
Bruins Nation wonders why UCLA's administration, including Chancellor Gene Block, are apathetic toward UCLA's proud and storied athletic traditions, deciding to spin an sub-par 2010-11 as a "successful" season.
Bruins Nation looks at the operating revenue and ticket sales for UCLA, Michigan, and Texas and discovers that UCLA's struggles while Texas and Michigan succeed is a damning indictment of Athletic Director Dan Guerrero's "leadership" at Morgan Center.
With the recent close examination into Morgan Center's mishaps, SUC's successful marketing ploys, donations, and recruiting wars...the issue of marketing is slowly surfacing on different posts here...