Although I object to the author's reference to Duke as the standard (the standard was set long before rat face came along by Coach Wooden) the author's overall premise is spot on.
Yes, Duke. When it's all said and done, UCLA will be the Duke of the West. Or, perhaps more accurately, people will add up the banners, readjust their perception and declare that Duke is the UCLA of the East.
Then there's this ass hat, also from MSNBC:
Riiiiight. The Bruins aren't focused, and Ben Howland didn't just completely mindfuck Calipari and the LSU coach.