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Pac-10: Relaunched With A New Logo, Video & East Coast Media Blitz

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Here is the season opening video and new logo Pac-10 officials (and coaches) are going to unveil in NYC.

Ted Miller has the itinerary of the conference's media blitz in East Coast before doing their classic Media Day in LA on Thursday:

Tuesday (New York)

5 p.m. ET: News conference at the Manhattan W Hotel featuring all 10 coaches and the unveiling of new Pac-10 logo and football trailer. Pac-10 QBs will visit Times Square -- where the Pac-10 football video will be playing on the Jumbotron -- and the Empire State Building.
6 p.m.: Private cocktail reception at W's "Whiskey Blue" with TV executives, corporate sponsors, former players and other VIPs.
8 p.m.: Coaches eat dinner with ESPN's "GameDay" crew. Coach spouses will see Broadway musical, "Promises, Promises."

Wednesday (New York, ESPN)

Morning: Coaches will ring the opening bell at NASDAQ and then conduct East Coast media interviews.
11 a.m.: Bus to ESPN offices in Bristol, Conn., where players and coaches will do interviews on all ESPN platforms.
5 p.m.: Charter flight from New York to Los Angeles; check in Peninsula Beverly Hills Hotel.

Note Scott is spicing up even the LA leg of this media tour doing the press conference at the Rose Bowl. Not bad.

There is also a must read piece on SI.com on what Scott has been up to since he took over which includes the following surreal detail (HT AllHailMightyBruins):

Scott began the process of reinventing the conference by making concrete changes. He reorganized his staff. He met with television executives. In one a-ha moment, Scott was stunned when he learned from ESPN/ABC executives that the conference had turned down the reverse mirror option for split telecast football games on ABC. Reverse mirroring allows the portion of the country that doesn't get a particular game on ABC to watch that game on one of ESPN's family of networks. For example, if 33 percent of the country is getting Oregon-USC and 66 percent of the country is getting Michigan-Iowa on ABC, the east-coasters and Midwesterners who want to watch the Ducks and Trojans could simply tune to ESPN2. So instead of exposing the entire country to its product, the previous Pac-10 regime had forced Pac-10 football to remain largely a regional entity. Scott immediately corrected that mistake, telling ESPN that for the remainder of the existing contract, it could reverse mirror Pac-10 games at no extra charge. He also convinced athletic directors to allow more Thursday and Friday night football games to give the league more national exposure.

Scott's efforts are encouraging to say the least (despite our reservations about the conference expansion process). Although it raises the question how the heck did Tom Hansen get into the HOF?


GO BRUINS.