Today isn't just gameday, Bruin fans. It's bigger than that.
It's the annual Battle of LA.
It pits neighbor versus neighbor and, sometimes, one family member against another. It's the Battle for the Victory Bell.
It's the Crosstown Showdown, UCLA vs. USC for the Pac-12 South. The winner goes to the Pac-12 Championship Game next Saturday at Levi's Stadium in Santa Clara and the loser goes to a third tier bowl game.
Whether you're at the game or at home watching on TV, it doesn't change the fact that you need to tell anyone wearing ketchup and mustard today to "Take off that red shirt!"
It's a game that causes coaches to be fired. Or, in the case of the Trojans lately, it causes interim coaches to not earn the job permanently.
Personally, I think Brett Hundley said it best. "We Own This Town."
And, it's time for the Bruins to step up again and prove that fact. This is your UCLA vs. USC First Half Open Thread.
Go Bruins!!! Beat SC!!! We Own This Town!