The UCLA Bruins sit at 6-0 at the halfway point of the season and No. 11 in the latest AP Poll before taking on No. 12 Oregon next weekend. With Oregon off as well, Chip Kelly’s patented "improvement week" was primed for the Bruins to clean up the little things before diving into full preparation for the Ducks. Kelly preached the "fundamentals." As far as other topics, Kelly was asked about his approach to name, image and likeness and the arms race of college football, via Bruin Report Online. When comparing UCLA to USC, there might be a distinct difference since the Trojans are a national brand and used plenty of NIL opportunities for its football team, as well as in the transfer portal. With both teams set to join the Big Ten in 2024, Kelly kept it simple when it came to NIL: that he was there to coach football. Elsewhere, Kelly expressed pleasure with quarterback Dorian Thompson-Robinson, arguably UCLA’s team MVP through the first six games. Subscribe to 247Sports YouTube for the latest college football, basketball and recruiting news including live college commitments. Here’s what Kelly told reporters during UCLA’s open week before preparing for Oregon