Well, it looks like UCLA and USC are chasing big bucks to head east. and join the BIG10. The Good more revenue and possibility of better nationwide recruiting . The Bad everything else. Fan travel to away games will be a huge pain. In the PAC 12 we had 5 schools that we could reasonably drive to in a day. Also most the away games were in the same time zone. No longer the case. Bad for the student athletes and the fans. Ugly: Games in November in Wisconsin, Minnesota, Iowa, etc.