According to Darren Rovell on “The Dan Patrick Show”, Lonzo Ball was offered an estimated $10 million shoe contract by Nike, Under Armour and Adidas, and that number may have gone as high as $20 million, depending on where Lonzo was drafted and whether or not he was able to harness the Los Angeles area market. This all goes hand in hand with the fact that Ball has declined to work out for the Boston Celtics, who hold the number one overall pick in the 2017 draft. The Ball family would rather see Lonzo drafted second to play for the Los Angeles Lakers.
But LaVar Ball blew it.
In shopping around for his $1 billion contract, he was immediately blown off by all three shoe manufacturers. So he could forget the $10 million. Big Baller Brand then independently pursued the production of the ZO2, a $495 custom shoe that has reportedly sold about 400 pairs so far.
So let me get this straight...at $495 a pair, selling 400 pairs gets you $198,000. North campus majors may have to help me, but I’m pretty sure that’s not all profit.
LaVar has often said that his son is superior to the likes of Stephen Curry and others. Back in 2013, Curry’s first contract with Nike was $2.5 million, which was beat by Under Armour the following year. I’m no math major, but it looks like Curry’s first contract was a lot more than $198,000.
Now, LaVar has tripled the deal and is asking for $3 billion for a major shoe company to partner with Big Baller Brand. According to ESPN, Ball stated, "Now you know ... if they want to talk to me now, it just went up to $3 billion. Triple B's -- billion, billion, billion," he said, adding: "That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell."
This came up during the much heated interview on The Herd, with Colin Cowherd about two weeks ago, which also included the exchange that occurred between LaVar and Fox Sports reporter Kristine Leahy, which became a national spectacle after he told Leahy to “stay in her lane”. Additionally, he was asked about whether or not he should market to women in order to appeal to large shoe brands, and he clearly had no interest. He made it clear that Big Baller Brand is just for men. After some back and forth with Leahy, he stated, "I never disrespect women, but I tell you what, if you act like that, something's coming to you and it's OK."
And if you thought it couldn’t get any worse, you can also purchase your own “Stay In Yo Lane” t-shirt from Big Baller Brand for only $50.