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The UCLA Athletics Department held a press conference this afternoon to announce that the school has agreed to a 15-year, $280 million apparel deal with Under Armour.
The deal is record-setting, surpassing Nike's recent deal with Ohio State.
As part of the partnership, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for all 25 of the university’s men’s and women’s varsity athletic teams. The long-term agreement between the university and brand, which commences July 1, 2017, is the largest apparel deal in the history of the NCAA
UCLA Athletic Director Dan Guerrero made the announcement today in the Pavilion Club inside Pauley Pavilion. In a press release, Guerrero said:
UCLA has always been about challenging the status quo and breaking through barriers. Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better. At UCLA, making student-athletes better – athletically, academically and most of all, personally – is everything to us. By valuing student-athlete success as a journey, not a destination, we have been able to win more NCAA Championships than any other institution. Because Under Armour not only understands this, but embraces it, we are excited to embark upon this new journey together.
Guerrero was joined at the press conference by Under Armour Founder and CEO Kevin Plank. In the UCLA press release, Plank said:
With 113 NCAA Championships, UCLA is the most decorated athletic program in history, the benchmark for excellence in performance. Under Armour’s commitment to growth through innovation and an unwavering mission to make all athletes better aligns seamlessly with UCLA and the pioneering figures that helped build the program, and we look forward to reaching new heights with the Bruins.
Here is the video of today's press conference:
Go Bruins!!!